The most versatile garment in the wardrobe of every Indian women, the saree, has over the years, only become more adaptable. With a dozen different draping methods and constant experimentation, Saree Zone sarees can be worn for any occasion, be it a wedding or just a simple evening out.
Busy workers and commuters lack the time necessary to shop outside.
Design an app for Saree Zone that allows users to easily order and wear authentic hand made design sarees
UX designer designing an app for Saree Zone from conception to delivery.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
I conducted interviews and created empathy maps to understand the users I’m
designing for and their needs. A primary user group identified through research
was working people who don’t have time to go out for shopping and explore good design sarees.
This user group confirmed initial assumptions about Saree Zone’s customers, but research also revealed that time was not the only factor limiting users from shopping outside. Other user problems included obligations, interests, or challenges that make it difficult to step out from their house.
Problem statement:
Ankita is a busy working adult who needs easy saree ordering options because
they have no time for shopping outside their home
Problem statement:
Mapping Ankita’s user journey revealed how helpful it would be for
users to have access to a dedicated Saree zone app.
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Taking the time to draft iterations of each screen of the app on paper ensured
that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick
and easy ordering process to help users save time.
As the initial design phase continued, I made sure to
base screen designs on feedback and findings from
the user research.
Easy navigation was a key user need to address in the
designs in addition to equipping the app to work
with assistive technologies.
Using the completed set of digital wireframes, I created a
low-fidelity prototype. The primary user flow I connected
was building and ordering a saree, so the prototype could be
used in a usability study.
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the
mockups needed refining.
Early designs allowed for
some customization,
but after the usability
studies, I added additional
options to choose party
wear and traditional wear.
I also revised the design so
users see all the
customization options
when they first land on the
screen.
The second usability study
revealed frustration with
the checkout flow. To
streamline this flow, I
added one “Order
summary” screen.
The final high-fidelity
prototype presented
cleaner user flows for
saree selection and
checkout. It also meet
user needs for more
customization.
